论文部分内容阅读
在信息时代下,人们接收信息多而杂,如何在繁杂的信息中利用设计元素快速吸引消费者的注意,成为当代广告设计中的重要发展方向。近年来,我国经济持续增长,带动了人们审美观念的转变和审美能力的提升,对于广告行业而言,在强大的市场竞争压力下,提升广告设计艺术水平,是立足市场,提升竞争力的关键。在当代广告设计需要通过优秀的创新和精心的设计来赚取眼球,当代广告设计在达到广而告之的基本目的的基础上,还必须通过具有丰富内涵的设计语言和元素,加深受众影响。其中民俗艺术符号的应用为广告设计师提供了更加广阔和可靠的设计途径。本文从民俗艺术符号在当代广告设计中的应用价值与应用策略两个方面展开探讨,以供参考。
Under the information age, people receive a great deal of information, and how to use the design elements in the complicated information to quickly attract the attention of consumers has become an important development direction in contemporary advertisement design. In recent years, China’s sustained economic growth has led to the transformation of people’s aesthetic concepts and aesthetic capabilities. As for the advertising industry, under the pressure of strong market competition, promoting the art of advertising design is the key to gain a foothold in the market and enhance its competitiveness . In the contemporary advertising design needs to earn the eye through excellent innovation and meticulous design, contemporary advertising design based on the basic purpose of advertising, must also be through the rich content of the design language and elements to deepen the audience influence. Among them, the application of folk art symbols provides advertisers with a broader and more reliable design approach. This article starts from two aspects of the application value and application tactics of folk art symbols in contemporary advertisement design for reference.