随着经济社会的飞速发展,新媒体、新材料、新科技的出现,平面设计日渐成熟,表现形式更加多样复杂。创意是平面设计的重要支撑。本文从平面设计的创意,特别是想象力对平面设计的作用的角度出发,通过对想象力的规律和特点的分析,寻找平面设计创意的突破点。 With the rapid economic and social development, the advent of new media, new materials and new technologies, graphic design has matured and forms of expression have become more and more complex. Creativity is an important support for graphic design. From the perspective of graphic design’s creativity, especially the effect of imagination on graphic design, this article tries to find the breakthrough point of graphic design’s creativity by analyzing the laws and characteristics of imagination.