中国动保行业营销模式沉疴已久:终端下沉战略转化成人海战,营销管理费用逐年增大;常年的价格战、促销返利战,让企业利润越摊越薄;每个企业几乎都有几十个乃至上百个小品牌,却没有成就任何大品牌;品类众多,赚钱的的却不多…… China’s animal health and social security industry has a long history of marketing model: the terminal sinking strategy into a sea battle, marketing management costs increased year by year; perennial price war, promotional rebate war, so that corporate profits share more thin; almost every business there are dozens One or even hundreds of small brands, but did not accomplish any major brand; many categories, not many profitable ...