在电视媒体竞争日趋激烈化、白热化的今天,“收视率”已经成为一个“醒目”而“刺眼”的字眼。说它醒目,是因为它俨然被捧到了高高至上的位置, 似乎约定俗成地认为是电视人摩顶崇拜的努力目标;说它刺眼,是因为那光环散发出夺目的光芒,不时地剌痛双眼,引发我们对于媒体未来前途的思考和疑虑,推动我们以“客观”、“公正”的心态探讨电视栏目的传播价值。 Today, as the competition for television media becomes more intense and intense, “ratings” has become a “catchy” and “glaring” word. It is eye-catching, because it seems to have been held in the supremacy of the position, seems to be generally agreed that the TV personality worship worship efforts goal; said it is dazzling, because that aura of light emitting a brilliant light, from time to time sting eyes , Arousing our thoughts and doubts about the future of the media and pushing us to explore the value of the transmission of television programs in an objective and fair manner.