ALiteratureReviewofResearchonSiteSelectionCriteriaforMeeting andExhibitionPlanners

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  Abstract:Thepurposeofthisworkistoreviewempiricalstudiesregardingthesiteselectionprocessundertakenby meetingandexhibitionplanners,andtoarouseacademicconcernsandupgradethepraxisofprofessionalmeeting planninginChina.Basedonunderstandingoftheevolutionprocessofsiteselectioncriteria,conventionand visitors?bureauandrelatedpersonnelatmeetingorexhibitiondestinationswillbeabletoprovidetargeted,personalizedserviceandinformationthatplannersmostneedwhenmakingtheirsiteselectiondecision.Thiswill helpplannerstomakemoreinformeddecisionsintheselectionofdestinationsandfacilities,whichcanattractmore conferencesandexhibitionsandeventuallyformamutuallybeneficialcycleandenhanceplanners?competitiveness.
  Atotalof27knownempiricalstudiesrelatedtomeetingplanners?siteselectioncriteria,publishedinmajor hospitalityandtourismjournalsfrom1977to2012,werecollectedbykeywordsearchingfromwell?known databases,andthesestudieswerecontent?analyzed.Eachstudywasreviewedtodocumentthevariouselements,andthiswasusedtoassessthestateofresearchregardingmeetingplanners?siteselectioncriteria.Theresultsshow thatofthe27articlesanalyzed,20werepublishedfrom2000to2012,whichaccountsfor74.07%ofallthe researchexaminedinthispaper.Theresultalsoindicatedthatresearchregardingmeetingsiteselectionbyplanners hasmainlyfocusedonNorthAmerica.Withthegrowingimportanceofconventionandexhibitionactivities,studies concernedwiththeAsia?Pacificregionhavegraduallyincreased.Severalrelativelyconsistentfindingsofmeeting siteselectionwerealsoobtainedhere.Importantselectioncriteriaincludethefollowing:themeeting/exhibition destinationaswellasthequalityandperformanceofmeetingspaceandhotelrooms;thecostsincludinghotel rooms,meetingspace,foodandbeverageandothercosts;safetyandsecurity;availablehumanresources.Tobe moreprecise,throughoutthereviewedliterature,meetingspacesize,hotelroomquality,andtheavailabilityof facilitieswereconsistentlyfoundtobeimportantcriteriaduringthemeetingsiteselectionprocess.Asforevaluation oftheconference/exhibitiondestination,moststudiesfoundthatmeetingplannersmainlyfocusonthedestination image,geographiclocation,environment,accessibility,andreputationforhostingsuccessfulconferencesor exhibitions.Costoraffordabilityisoftenconsideredtobeanimportantcriterioninsiteselection.Becausethereare variouscosts,thecostsattheconferenceorexhibitiondestinationshouldbeassessedasawhole.Inaddition,about halfofthereviewedstudiesfoundthatthesafetyandsecurityofparticipantswasacriterionidentifiedasimportant tomeetingplanners.Finally,thereviewrevealedthatthecooperation,helpfulness,andservicequalityof conventionormeetingstaffandemployeesareimportantstandardsintheselectionofmeetingsite.Therefore,itis necessaryformeetingplannerstoinvestigatetheavailablehumanresourcespriortomeetingvenueselectionand investment.
  Adiscussionofthefindingsandsuggestionsforfutureresearchinthefieldofconventionandmeeting managementarepresentedinthispaper.Itisassertedthatcross?culturalresearchinthisfield,alongwith cooperationbetweenstakeholders,shouldbegivenagreatdealofattention.
  Keywords:meetingandexhibitionplanners;meetings,incentives,conventionsandexhibitions(MICE)industry;meetingsiteselectioncriteria;literaturereview
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