本文分析了思想政治教育传播中的受众特点,提出应重视大学生受众的心理自由;扩大思想政治教育传播的受众面;注意发挥大学生受众中“意见领袖”的作用,及时掌握影响大学生受众的心理因素,进行适当的超前教育,以求全面提高教学质量。 This paper analyzes the characteristics of the audiences in the dissemination of ideological and political education, puts forward the psychological freedom that should attach importance to the college students audience, enlarges the audiences of the dissemination of ideological and political education, pays attention to the role of “opinion leaders ” in college students ’audience, Psychological factors, the appropriate advance education, in order to improve the quality of teaching.