目前,随着我国对农业问题的不断关注与重视,“三农”问题的关注度也越来越高。因此,在此大的社会环境背景下,基层广电媒体应增强对农宣传的重要性和紧迫性。本文主要从分析基层广电媒体对农宣传的重要性入手,探讨当前存在的问题和解决措施,从而不断加强对农宣传,为深入推进我国全面小康社会建设积极献计献策。 At present, with the constant attention and emphasis on agriculture in our country, the concern of “agriculture, rural areas and farmers” is also getting higher and higher. Therefore, under the background of this large social environment, the grassroots radio and television media should enhance the importance and urgency of propaganda for agriculture. This article mainly analyzes the importance of grassroots radio and television media to propaganda on agriculture and probes into the existing problems and solutions so as to continuously strengthen the propaganda of agriculture and give some advice and suggestions in order to further promote the building of an overall well-to-do society in China.