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在当前企业产品竞争更加激烈的市场经济条件下,实施品牌战略无疑是企业生存和发展的重要路径选择,其中企业品牌的创立和保护则是其主要内容。企业可通过优化商标设计、提高产品质量、找准市场定位、做好广告宣传和提供优质服务等环节来创立自己的品牌。同时企业还要善于运用法律武器保护好自己的品牌,通过良好的经营行为来维护好自己的声誉和形象,以使企业在激烈的市场竞争中永远立于不败之地。
Under the condition of the market economy with more and more competitive products, the implementation of brand strategy is undoubtedly an important path for the survival and development of enterprises. The establishment and protection of the enterprise brand is the main content. Businesses can create their own brands by optimizing the design of trademarks, improving product quality, pinpointing market positioning, advertising, and providing quality services. At the same time enterprises should also be good at using legal weapons to protect their own brand, through good business practices to maintain their reputation and image, so that enterprises in the fierce competition in the market will always be invincible.