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作为中国大众消费品市场化程度最高,竞争最为激烈,季节性效益又明显的中国啤酒业,2006年,虽有三成多的企业处于亏损经营状态,许多大的集团公司也在产大于销的激烈竞争中微利经营,甚至利润下滑,但中国啤酒业1-10月份仍以3108万吨的产销量和13.8%的快速增长率超过2005年全年的产销量和增长率,继续保持世界第一啤酒酿造大国的地位。备忘2006年的啤酒战事虽是管中窥豹的点上“扫描”,但它依然是中国啤酒业2006年的发展缩影。
As the Chinese beer industry with the highest degree of marketization, the most intense competition and the seasonal benefits in China, in 2006, although more than 30% of the enterprises are in a state of loss-making business, many large group companies are also producing fiercer competition than sales China’s beer industry from January to October is still 31.08 million tons of production and sales and 13.8% of the rapid growth rate of more than 2005 annual production and sales growth and growth rate, continue to maintain the world’s first beer brewing Great power status. Memo Although the beer war in 2006 was a “scans” point, it remains the epitome of China’s beer industry in 2006.