最近和某著名公司一位卖ERP软件的大客户部经理聊天,听他满腔抱怨,说向国内某著名企业推销其产品时遭到对方的拒绝,理由是对方问了一个问题令他无言以对,问题是“你的系统能帮我同时生成三本帐吗?”其实这种问题并不是只有他一家碰到,很多做应用软件,尤其是做管理软件的厂商经常会碰上这样的问题。老是说产品要为用户定制,老是在强调软件产品的二次开发能力,或者说什么产品一定要本地化。没问题,产品要本地化,要按照用户具体应用的要求做出必要的修改,这是今天买方市场发展的必然,比如说财务软件,国外的产品进到中国必须要按照中国的财政法要求做出修改。但是厂商是否一定要百分之百听用户的,是否一 Recently, he chatted with a major customer department manager who sells ERP software from a famous company. He listened to complaints and said that he was rejected by the other party when he sold a product to a well-known domestic company. The reason was that the other person asked him a question to make him speechless. Yes, the question is: “Does your system help me generate three books at the same time?” In fact, this problem is not only met by his family. Many companies that do application software, especially management software, often run into such problems. . Always said that products should be customized for users, always emphasize the secondary development capabilities of software products, or what products must be localized. No problem, the product must be localized, and the necessary modifications must be made according to the requirements of the user’s specific application. This is the inevitable development of the buyer’s market today. For example, financial software, foreign products entering China must be done in accordance with Chinese financial law requirements. Modified. But does the manufacturer have to listen to the user 100%?