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PEST是指宏观环境分析,宏观环境又称一般环境,是指影响一切传播的各种宏观力量。对非物质文化遗产的传播而言,其宏观环境涉及到政治(Political)、经济(Economic)、技术(Technological)和社会(Social)这四大主要外部环境因素。当今社会由于科技的进步,信息的传播与其宏观环境息息相关。目前全球对生态问题的关注成为时代的焦点,而非物质文化遗产作为人类一种特殊的文化遗产,在人类发
PEST refers to the macro-environment analysis, the macro-environment, also known as the general environment, refers to all kinds of macro-forces that affect all communication. As far as the spread of intangible cultural heritage is concerned, its macroeconomic environment involves four major external environmental factors: Political, Economic, Technological and Social. Due to the progress of science and technology in today’s society, the dissemination of information is closely related to its macroeconomic environment. At present, the global concern for ecological issues has become the focus of the times, while the non-material cultural heritage as a special cultural heritage of mankind, human hair