从服装企业营销活动的特点出发,参考已有研究成果,从宏观和微观2个方面建立了服装企业营销风险评价指标体系,并应用德尔菲法和层次分析法对指标进行了筛选,确定了指标的相对权重.该营销风险评价指标体系为服装企业及时发现营销问题、适时改变营销策略提供了有效的工具. Based on the characteristics of the marketing activities of apparel enterprises and referring to the existing research results, the appraisal index system of apparel market risk was set up from macroscopic and microcosmic aspects. The indexes of apparel enterprises were screened by Delphi method and analytic hierarchy process, Of the relative weight of the marketing risk evaluation index system for apparel companies to find timely marketing issues, timely changes in marketing strategy provides an effective tool.