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现代的生活中充斥着太多不同的品牌,各色各异的品牌相互厮杀,以一种优胜劣汰的方式相互角逐出真正的赢家。因此,树立独特的品牌个性已然成为企业取得成功的制胜法宝。从李宁品牌的“英雄迟暮”到百年稻香村的“创新创奇”再到星巴克的品牌价格,可以看出“品牌”足以主宰企业在商海中的沉与浮。而品牌作为巨大的无形资产和最佳经济效益的载体,不仅是一个企业创新能力、市场竞争能力和发展后劲的重要标志,也是一个国家经济实力的重要标志和宝贵财富,它体现了一个企业的形象,也是一个企业进入行业市场的通行证。
Modern life is filled with too many different brands, different brands fight each other, in a way that the survival of the fittest to compete for each other real winners. Therefore, to establish a unique brand personality has become the winning success of the business magic weapon. From Li Ning's brand “Heroes Twilight” to “Hundred Year's Innovation,” and then to Starbucks brand prices, we can see that “brand” is enough to dominate the business in the sea of Shen and float. As a huge carrier of intangible assets and best economic benefits, the brand is not only an important symbol of an enterprise's innovation ability, market competitiveness and development potential, but also an important symbol and valuable asset of a country's economic strength. It shows that an enterprise Image, but also a passport to enter the industry market.