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由中国最大的市场调查公司央视调查咨询中心(CVSC)和世界排名第四的市场调查公司 TNSOFRES 合作成立的央视-索福瑞媒介研究有限公司(CSM),把当今世界上最先进的电视观众测量技术“人员测量仪”引进了中国。据悉,在未来三年内,CSM 将安装2000户代表全国的人员测量仪系统,并在20个重要城市中每个城市安装300户人员测量仪系统。目前,央视-索福瑞公司拥有世界上最大的电视观众调查网络,运作的日记卡样本达12200个家庭户,拥有全国性
The CCTV-Sofori Media Research Co., Ltd. (CSM), established by China’s largest market research company CCTV Survey and Consultation Center (CVSC) and the fourth-ranked market research company TNSOFRES, measures the most advanced TV viewers in the world today. Technology “person measuring instrument” was introduced in China. It is reported that within the next three years, CSM will install 2,000 personnel measurement instrument systems representing the country and install 300 personnel measurement instrument systems in each of 20 important cities. At present, CCTV-Soffury owns the world’s largest television viewers survey network, and operates a sample of 12,200 household diary cards, which are national