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卖场陈列起源于19世纪欧洲的百货业和商业发展的初级阶段,欧美的商家十分重视对卖场的陈列,他们认为即便是水果、蔬菜也要像油画那样艺术的排列,以此赢得消费者的青睐和勾起他们购买的欲望。近年来,国内的服装行业中,一些服装商家也在重视卖场陈列,但是还是处于发展的初级阶段,一些服装品牌的陈列是由广告公司来设计,还有的品牌请国外的设计师设计,同时,相当一部分人,对什么是陈列,认知比较模糊,他们认为,陈列就是去卖场给模特穿穿衣
Store display originated in the 19th century Europe’s department store and commercial development of the initial stage, the European and American businesses attach great importance to the display of the store, they think that even fruits, vegetables should also be like oil paintings that art to win in order to win the favor of consumers And bring back their desire to buy. In recent years, some apparel manufacturers in China have also attached importance to the display of stores. However, they are still in the initial stage of development. Some apparel brands are designed by advertising agencies and some brands are designed by foreign designers. At the same time, , A considerable number of people, what is the display, cognitive rather vague, they think, the display is to go to the store to wear models to dress