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中国企业对品牌管理自勺知 识并不缺乏,相当多企业家本 人就是一流的品牌专家,他们 对如何在中国迅速建立品牌, 显然要比那些传播国外成熟品 牌理论的跨国公司要有效得
Chinese enterprises do not lack knowledge of brand management. A large number of entrepreneurs themselves are first-class brand experts. They are obviously more effective in establishing brand names in China than transnational corporations that spread mature foreign brand theory