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探讨无偿献血跨省稀有血型调剂的媒体宣传策略和技巧,正面应对并引导舆论导向,促进无偿献血工作的开展。通过近期两例跨省调血的实例,对媒体宣传工作进行分析和总结。本次宣传共计在纸媒发表报道19篇,在广播中发布报道2篇,在电视上发布报道9篇,其中CCTV-13新闻频道大篇幅报道了p型血跨省调血事件全过程。应对跨省调血事件时,除前期做好调研工作外,还要根据实际情况分析媒体所关心的新闻点,抓住不同层面的群众,让无偿献血无私奉献的正能量深入宣传对象心中,潜移默化宣传无偿献血。
Discuss the media propaganda tactics and tactics of blood donation transnational rare blood type adjustment, positively cope with and guide the public opinion, and promote the work of unpaid blood donation. Through the recent two cases of trans-provincial blood donation, the media’s propaganda work is analyzed and summarized. The publicity totaled 19 articles published in the media, 2 articles published on the radio and 9 articles on the television. The coverage of the p-type blood trans-provincial blood-throwing events was widely reported by the CCTV-13 news channel. In response to inter-provincial blood donation events, in addition to carrying out research work in the early stages, we should also analyze the news points of interest to the media according to the actual situation, grasp the masses at different levels and let the positive energy of selfless dedication of voluntary blood donation go deep into the hearts of propaganda objects. Promote unpaid blood donation.