随着我国经济、社会及各项事业的快速发展,人们的精神文化生活需求日益增加,标准要求越来越高。电视作为群众喜闻乐见的主流媒体,节目质量的好坏,不仅对宣传群众、引导群众、丰富群众文化生活起着举足轻重的作用,而且对电视台自身的生存与发展也具有深刻的影响。尤其是县市级电视台,面对的是最基层的农村大众,自办节目主要为当地党委政府和群众服务,若是节目质量不高,就没有了受众和市场, With the rapid development of economy, society and various undertakings in our country, people’s spiritual and cultural needs are increasing day by day, and their standards are getting higher and higher. As the mainstream media loved by the masses, the quality of the programs is not only good for the masses, guiding the masses and enriching the cultural life of the masses, but also having a profound impact on the survival and development of the television stations themselves. In particular, the county-level television stations are faced with the most grass-roots rural masses. Since the programs run mainly serve the local party committees and governments and the masses, if the programs are not of high quality, they will have no audience and markets,