论文部分内容阅读
中国外贸行业快速发展的30年间,营销渠道经历了外贸公司、展会和外贸网站3个阶段的发展。现在,中国外贸已经发展到第4个阶段:以海外驻点销售为主要营销渠道。我们可以将其称为“外贸4.0”时代。未来这个模式将成为外贸企业开拓海外市场的重要途径。“外贸4.0”时代来临“外贸1.0”自20世纪80年代起,中国开始加快出口贸易的步伐,当时起到桥梁作用的是国营外贸公司。销售模式为外国客商给外贸公司下订单,
In the 30 years since the rapid development of China’s foreign trade industry, the marketing channels have experienced the development of three stages of foreign trade companies, exhibitions and foreign trade websites. Now, China’s foreign trade has developed to the fourth stage: overseas marketing as the main marketing channel. We can call it “foreign trade 4.0 ” era. The future of this model will become an important way for foreign trade enterprises to open up overseas markets. “Foreign Trade 4.0 ” era “foreign trade 1.0 ” Since the 1980s, China began to speed up the pace of export trade, was to play a bridge role at the state-owned foreign trade companies. Sales model for foreign businessmen to foreign trade companies to place an order,