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这是迄今为止最成功和伟大的营销策划,由于李奥?贝纳天才般的重新定位,彻底改变了莫里斯公司的命运。今天万宝路已经成为全球10大品牌之一,品牌价值高达500亿美元。在全球消费者心目当中,万宝路(Marlboro)无疑是知名度最高的香烟品牌。从销售来看,全球平均每分钟就会售出100万支万宝路香烟!无论是否吸烟,万宝路的品牌形象和魅力都会令人印象深刻、难以忘怀。
This is by far the most successful and great marketing plan, as the genius of Leo? Bernard’s reorientation, completely changed the fate of Morris. Today, Marlboro has become one of the top 10 global brands with a brand value of up to 50 billion U.S. dollars. Among the global consumers, Marlboro is undoubtedly the most famous cigarette brand. From a sales point of view, the global average of one million cigarettes sold per minute Marlboro cigarettes! Whether or not smoking, Marlboro brand image and charm will be impressive, unforgettable.