树立良好的企业形象是市场竞争日益加剧、经济格局不断向高层次发展对企业提出的要求。企业要想在竞争中求得生存和发展,就必须树立良好的形象。企业形象是一种重要的战略资源和宝贵财富,其价值远远超过有形资产。企业形象是企业内部公众和外部公众对企业整体印象的评价,其核心是信誉,对企业的生存有着重要的影响。 Setting a good corporate image is the market competition is increasingly aggravated, the economic structure of the high-level development to the business requirements. Enterprises in order to survive in the competition and development, we must establish a good image. Corporate image is an important strategic resource and valuable asset whose value far exceeds that of tangible assets. Corporate image is the evaluation of the overall impression of the enterprise by the internal public and the external public. The core of the corporate image is credibility, which has an important impact on the survival of the enterprise.