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在社会迈入信息时代门坎的时候,CI作为“本世纪企业竞争的最后一张经营王牌”,被实业界、理论界誉为企业发展乃至实现超速成长的利器,创造经营奇迹的法宝！美国人说:CI投资是1:227的收获！日本人说:日本货之所以展示出令人生畏的试图控制世界的态势,除了质量保证,文化底蕴,更有CI的整合！我们说,企业竞争已超过了企业规模、产品功用、销售力量、人员队伍等单一竞争的阶段,已超过了质量战、价格战、广告战的阶段,达到了以CI为表现的文化战的多维度立体战境界。中国的企业要觉醒,中国的企业应觉醒:眼前的成功能多久?怎样把成功转化为名牌优势,以营造更大的成功?！中国的企业家们更要明白:名牌后面是文化,名牌的形成靠CI！二在世界级企业、世界级品牌纷纷抢滩世界经济的最后一块热土,在世界级品牌纷纷挤占中国市场的时候,中国企业迎来了国际竞争国内化、消费群体成熟化、市场区分层次化、社会分工精细化的市场“四化”时代;也迎来了内脑、电脑、外脑、人本、成本、资本“三脑”、“三本”组合化的企业时代;更迎来了察古、察时、察人“三察”复合的企业家素质挑战！这一切,集中要求CI来表现！CI根植于民族文化的厚壤！CI构造着市场风云的憎爱分情势！CI要靠智慧去点化,文化去升华！
As society enters the threshold of the information age, CI is regarded as “the last operating trump card for corporate competition in this century,” and it is hailed by the industrial and theoretical circles as a weapon for the development of enterprises and even for the realization of speeding growth, creating a magic weapon for operating a miracle! Americans say: CI investment is a 1:227 gain! The Japanese said: The reason why Japanese goods display a daunting attempt to control the world, in addition to quality assurance, cultural heritage, more CI integration! We said that the corporate competition has exceeded the stage of single competition such as enterprise scale, product function, sales force, and personnel team. It has surpassed the stage of quality warfare, price warfare, and advertising warfare, and has reached a multicultural warfare with CI as its performance. Dimensional warfare realm. Chinese enterprises need to awaken. Chinese companies should awaken: how long is the immediate function? How do you turn success into a brand advantage to create greater success?! Chinese entrepreneurs must understand that brand names are behind culture and the formation of famous brands depends on CI! 2. In the final stage of world-class companies and world-class brands rushing to take part in the world economy, Chinese companies have ushered in the international competition domestication, consumer group maturation, market differentiation hierarchy, and society when world-class brands have crowded out the Chinese market. The era of “four modernizations” in the fine division of labor market also ushered in the corporate era of brains, computers, brains, people, costs, and capital “three brains” and “three books”; , check the time, check the “three inspections” compound entrepreneurial quality challenges! All this, concentrated on demanding CI performance! CI is rooted in the deep culture of national culture! CI constructs a situation of affection in the market situation! CI must rely on intelligence to go to the point, and culture to sublimate!