热点营销是个强大但危险的武器。如果缺乏恰当的战略,盲目跟风,不但会浪费精力,可能还会招致反感。刚刚过去的5.20周末,对于情侣也许是个甜蜜的日子,但对于不少品牌,则是个绝佳的利用热点进行内容营销的机会。于是我们看见了这样的ofo,单车倒了都不要扶起来。或者是vivo智能手机,5.20这天,想做你的“蓝”朋友!(也许还是vivo X9活力蓝更靠谱)。的确,在营销宣传中追热点并不是一个前无古人 Hot-selling is a powerful but dangerous weapon. Lack of proper strategy and blindly following suit will not only waste energy, but may also lead to dislike. Just over 5.20 weekends for couples may be a sweet day, but for many brands, it is an excellent opportunity to use hot content marketing. So we saw this ofo, do not lift the bike up. Or vivo smartphone, 5.20 this day, want to be your “blue ” friend! (Perhaps vivo X9 vitality blue more reliable). Indeed, chasing hot spots in marketing communications is not unprecedented