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导言刘永好在《财富》全球论坛上,谈及中国企业家失败的原因时说:“70%—80%是在于投资失败,而投资失败源于决策失败”。美国兰德公司的研究表明:“世界上每100家破产倒闭的大企业中,85%是因为企业管理者决策不慎造成的。”因此,“管理是由一系列决策组成的,管理就是决策”(西蒙),而决策则意味着权衡,权衡意味着选择。能让一个管理者整日战战兢兢,如履薄冰的不是其他什么,而是所面对的权衡和选择。因为权衡有可能判断失误,选择
INTRODUCTION Liu Yonghao at the “Fortune” Global Forum on the reasons for the failure of Chinese entrepreneurs, said: “70% -80% is the failure of investment, and investment failure stems from the failure of the decision.” According to Rand’s research, “85% of every 100 bankruptcy large enterprises in the world are caused by inadvertent decisions by business managers.” Therefore, “management is made up of a series of decisions, Management is decision-making ”(Simon), and decision-making means weighing, weighing means choosing. Allowing a manager to jittery all day long, treading on thin ice is nothing but the trade-offs and choices faced. Because the trade-offs may make mistakes, choose