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本次调查是关于大学生对U盘消费现状及消费需求的调查。如今,大学生作为一个特殊的消费群体受到了众多销售商的关注。通过对某大学在校本科生的性别、年级、月均消费水平、购买因素及价格等方面进行调查分析可以看出,U盘销售市场在大学生中是有很大占有率,而且大学生对U盘的需求量仍然在增加。因此,U盘在大学生消费群体的市场潜力是不可忽视的;其中,女生主要看中U盘的内存和售后服务,而男生更看中价格和品牌;中低档次的U盘更容易被大多数大学生所接受。通过此次调查,我们也认识到U盘销售过程中考虑的问题还有很多,不仅要考虑消费者的需求,也要正确看待自己的产品,做到既让消费者满意又能赢得利润。
The survey is about the U disk consumer status and consumer demand survey. Today, college students as a special consumer groups by many vendors attention. Through a university undergraduate gender, grade, monthly average level of consumption, purchasing factors and price of the investigation and analysis can be seen, U disk sales market in college students have a large share, and college students U disk The demand is still increasing. Therefore, U disk in the consumer market, the market potential of students can not be ignored; Among them, the girls mainly fancy U disk memory and after-sales service, while boys pay more attention to the price and brand; low-end U disk easier for most Accepted by college students Through this survey, we also realized that there are many problems to be considered in the U disk sales process, not only to consider the needs of consumers, but also to correctly view their own products, so that both consumer satisfaction and profit.