论文部分内容阅读
传媒业的一大特点是媒体机构及产品鲜明的公益属性。将公益媒体作为融合转型的一个重要选项,既符合国家层面的文化战略,又能够拓宽媒体融合的深度和广度。当下,转型公益媒体正值难得的机遇窗口期。
A major feature of the media industry is the clear public-interest nature of media outlets and products. As an important option for the transformation and integration of public service media, it not only conforms to the cultural strategy at the national level but also broadens the depth and breadth of media convergence. At present, the transformation of public service media is a rare opportunity window period.