在意识形态领域日益多元、多样、多变的新时期,互联网既是人们学习、交流和娱乐的有益平台,同时也成为个别人释放不良情绪的宣泄场。所以,在当下,网络舆情管理越来越引起各级领导的重视,如何做好舆情管理工作,是值得大家认真思考的新课题。教育员工,有个性更要有理性在非实名制的网络新媒体上,极少数人疏于自律,张扬个性,不讲原则,随意发帖。有时这些不实信息或偏激言论让人真伪难辨,个别员工盲目转发,一些群体随声附和,不经意间影响了企业的安定和谐。其实,对事关企业稳定发展等敏感话题而言,围观即是表态,跟帖就是立场,转帖体现目的,因此,广大员工在网络中当谨言慎行。作为企业宣传部门,要在员工中开展经常性的文明上网教育 In the new era in which ideology is increasingly diversified, diversified and changeable, the Internet is not only a useful platform for people to learn, exchange and entertain but also become a vent for the release of bad emotions by individuals. Therefore, at present, the network public opinion management has drawn more and more attention from the leaders at all levels. How to do a good job in public opinion management is a new topic worthy of serious consideration. Educating Employees, More Personality Should Have Rationality In the non-real-name network of new media, very few people neglect self-discipline, publicity, do not speak principle, feel free to post. Sometimes these false information or radical remarks make people difficult to distinguish between true and false, individual employees blindly forwarded, some groups echoed, inadvertently affected the stability and harmony of enterprises. In fact, the steady development of enterprises and other sensitive topics, onlookers is the position, the thread is the position, replies reflect the purpose, therefore, the majority of employees should be cautious in the network. As a corporate propaganda department, employees should carry out regular civilized education online