网络时代,大学生的读报率逐年走低。为了解大学生报纸接触的最新情况及其眼中新闻基本原则对报纸而言的重要程度、对现有报纸在该方面的满意度,采用问卷调查法,从新闻的基本原则的角度了解大学生眼中的报纸。调查结果显示,有读报习惯的大学生比例已不足50%,但手机报开始占有一定的大学生市场;大学生群体对报纸运作中遵循新闻基本原则的要求很高,但满意度与期望仍有差距。对报纸关注较多、对新闻了解较多的大学生倾向于对报纸有更高的要求,而满意度却倾向于更低。 In the Internet age, the reading rate of college students is decreasing year by year. In order to understand the latest situation of university students’ newspaper contacts and the importance of the basic principles of news in the eyes of the newspapers, this paper uses the questionnaire survey on the satisfaction of the existing newspapers to understand the newspapers in the eyes of college students from the perspective of the basic principle of the news . The survey shows that there are less than 50% of university students who read newspaper habit, but mobile newspaper started to occupy a certain college student market. The college students’ group had a high demand for following the basic principles of news in newspaper operation, but there was still a gap between satisfaction and expectation. Paying more attention to the newspapers, university students who know more about the news tended to place higher demands on the newspaper, but the satisfaction tended to be lower.