市场营销专业是实用型专业,在教学过程中必须要重视对学生实践能力的培养,促进学生未来的就业和发展。目前,各高校的市场营销专业教学中关于校内实践体系建设还有待改善,需要进行积极探讨并且找出最佳实践模拟方案,以提高学生的整体素质,为社会的发展培养优秀的市场营销人才。 Marketing major is a practical major, in the teaching process must pay attention to the cultivation of practical ability of students to promote students’ future employment and development. At present, the construction of practice system in school in the teaching of marketing specialty in colleges and universities still needs to be improved, and it is necessary to actively explore and find out best practice simulation programs to improve the overall quality of students and cultivate outstanding marketing talents for the development of society.