我在这里向读者介绍两场饮料广告战——一场发生在三十年代的上海,一场正发生在当今世界。啤酒本是舶来品,鸦片战争前后传人中国。因为它既有酒的味道,又有汽水的清凉感觉,嗜酒的人喜欢它,不大嗜酒的人也喜欢它。所以问津者甚多,销量很大。本世纪三十年代之前,日、美、英三国的啤酒,充 I am here to introduce readers to two beverage advertising campaigns - one that took place in Shanghai in the thirties and one that is happening in today’s world. Beer is an imported product. It was passed to China before and after the Opium War. Because it has both the taste of wine and the refreshing feeling of soda, people who love it drink like it, and people who are not very drinkish like it. Therefore, there are a lot of people who are interested in asking for sales. Before the 1930s, beer in Japan, the United States, and the United Kingdom