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媒体融合发展既是一项复杂的系统工程,也是一场“划时代的变革与创新”。从2014年党中央提出加快媒体融合发展的战略部署,到今年习近平总书记再次提出“融为一体、合而为一”的明确要求,两年来,传统媒体持续发力,新技术应用不断深入,新媒体产品井喷涌现,用户市场日益细分,跨界合作不断加速。正如中央宣传部副部长、国务院新闻办公室主任蒋建国所强调的,接下来,要在“做增量”的基础
The development of media convergence is not only a complicated systematic project, but also an epoch-making change and innovation. From 2014, the CPC Central Committee put forward the strategic plan of accelerating media convergence and development. This year, General Secretary Xi Jinping once again put forward the explicit requirement of “integrating into one and combining into one.” In the past two years, the traditional media continued to exert force and the application of new technologies continued In-depth, new media products blowout emerged, the user market is increasingly broken down, cross-border cooperation continues to accelerate. As Chiang Jianguo, Vice Minister of the Central Propaganda Department and Director of the Information Office of the State Council stressed, the next step is to make the basis for “making incremental”