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品牌是合作社的灵魂和生命,也是合作社综合竞争力的反映。农产品的竞争从表面上看是价格之争,而根本上看,实质上是质量和品牌之争。因而,各地许许多多的合作社为了真正促进农民增收,寻求自身的长远发展,纷纷尝试打造品牌之路,以品牌促进标准化生产,以品牌开拓市场销路。尽管因为种种原因,有很多尝试者失败了,但仍然有很大一部分合作社历尽艰辛,把自己的品牌推向了市场,产生了影响。去年,中华全国供销合作总社推出了“十一五”期间实施的重点工程——“千社千品”富农工程,就意在推动专业合作社树立农产品品牌意识,加强标准化的生产和管理,通过品牌树立形象、开拓市场、促产业提升、帮农民增收。从本期开始,本栏目专门为读者介绍合作社的品牌成长故事,敬请关注。欢迎广大读者来信来电,提供故事线索。
The brand is the soul and the life of the cooperative and a reflection of the comprehensive competitiveness of the cooperative. On the surface, the competition of agricultural products is the price dispute, and fundamentally, it is the dispute of quality and brand. Therefore, many cooperatives around the country in order to truly increase farmers’ income and seek their own long-term development, have tried to build the brand road to promote the standardization of brand production, market development with the brand. Although many of the participants failed due to various reasons, there is still a large part of the cooperatives who have gone through a lot of hardships and brought their brand to the market and have an impact. Last year, the All-China Federation of Supply and Marketing Cooperatives launched the key project “Thousands of Thousands of Thousands of Products” during the “Eleventh Five-year” period. It is intended to promote professional cooperatives to establish brand awareness of agricultural products, strengthen standardization of production and management, Brand image, market development, promote industrial upgrading, help farmers income. Starting from this issue, this section introduces the brand growth story of cooperatives exclusively for readers, so stay tuned. Welcome readers to write letters, provide clues to the story.