问卷调查是市场销售工作者在进行市场调查时经常采用的方式之一。它的作用是通过精心设计的一系列问题,筛选出你想了解的问题的答案。因此在问卷中的问题设计、谴词造句、提问方式、问卷形式等因素都直接关系到市场调查的目标是否能够达到。一、好问卷的条件一份设计得体的调查问卷应该具备如下条件: 1.语言简明扼要,内容全面周到; Questionnaires are one of the most frequently used methods for marketing workers in conducting market research. Its role is to screen out the answers to the questions you want to understand through a series of well-designed questions. Therefore, the questions in the questionnaire design, condemning sentences, questions, questionnaires and other factors are directly related to the market research objectives can be achieved. First, the conditions of a good questionnaire A properly designed questionnaire should have the following conditions: 1. The language concise, comprehensive and thoughtful;