媒介环境日益复杂,充分利用各种媒介形式的优势才能更好的进行品牌传播随着国内消费市场的逐渐成熟和新媒体的发展,媒介和传播环境日益复杂:随着媒体的不断推陈出新,人们每天接触到的媒体越来越多,形成信息传播的多渠道现状。日接触3种以上媒体的人群比例,从2007年的61.8%上升到2011年的78.3% Media environment is increasingly complex, make full use of the advantages of various forms of media in order to better brand communication With the gradual maturation of the domestic consumer market and the development of new media, the media and communication environment is increasingly complex: With the media continues to introduce new people every day More and more media come into contact with them and form the multi-channel status quo of information dissemination. The proportion of people who come into contact with more than 3 media on a daily basis rose from 61.8% in 2007 to 78.3% in 2011