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中国传统元素承载了中国数千年的优秀文化,为现代视觉传达设计工作提供了丰富的创作灵感。本文从传统元素和视觉传达设计的定义入手,简要阐述了中国传统元素在视觉传达设计中应用的必然性和主要应用领域,以中国水墨元素和吉祥元素为例,具体分析了中国传统元素在视觉传达设计中的运用,最后提出了在实际应用过程中需要注意的事项,以期充分发挥中国传统元素的应用价值,形成具有中国特色的现代化视觉传达设计。
Chinese traditional elements bear the fine culture of China for thousands of years and provide rich creative inspiration for the design work of modern visual communication. Beginning with the definition of traditional elements and visual communication design, this article briefly expounds the inevitability and main application fields of traditional Chinese elements in visual communication design. Taking Chinese ink elements and auspicious elements as examples, this paper analyzes the traditional Chinese elements in visual communication Finally, it puts forward some issues to be noticed in practical application, in order to give full play to the application value of Chinese traditional elements and form a modern visual communication design with Chinese characteristics.