在一线、二线城市电视广告竞争异常激烈、市场日趋饱和的态势下,地处三四线城市的地市级电视,具有距农村近、熟悉当地情况等诸多优势,广大电视和广告从业者应抓住当前家电下乡的有利时机,积极拓展农村电视广告市场,为夯实经济实力服务。 In the first-tier and second-tier cities, television advertisements are fiercely competitive and the market is becoming increasingly saturated. The prefectural-level television located in tier-3 and tier-4 cities has many advantages such as being close to the rural areas and being familiar with the local conditions. The broad masses of television and advertising practitioners should pay close attention to Live the current home appliances to the countryside favorable opportunity to actively expand the rural television advertising market, to consolidate the economic strength of service.