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中国工程机械市场出现整合是迟早的事情,这也是市场发展的一般规律。由于历史遗留原因,中国工程机械行业集中度很低,企业数量多、规模小,导致市场竞争秩序混乱,持续多年的价格战就是最好的证明。最近两年来,随着卡特彼勒、沃尔沃、特雷克斯、中联重科、柳工、龙工等国内外工程机械强势品牌展开的一系列品牌购并行动,中国工程机械市场终于迎来了从无序竞争走向有序竞争的
China’s construction machinery market integration is a matter of time, which is the general law of market development. Due to the historical legacy, the construction machinery industry in China has a very low concentration, a large number of enterprises, and a small scale, resulting in chaos in the market competition. The price war that lasted for many years is the best proof. In the recent two years, with a series of brand acquisitions by Caterpillar, Volvo, Terex, Zoomlion, Liugong, Lonking and other strong brands of construction machinery at home and abroad, China’s construction machinery market has finally ushered in From disorderly competition to orderly competition