25年前美利坚航空公司推出了整个民航业中的第一个如今也是全球最大的常旅客项目。自那以后,客户忠诚度计划就在全球蓬勃发展开来。美利坚航空所推出 AAdvantage 常旅客项目不但能够吸引和留住业务,这同时标志着航空公司手中一项收益工具的诞生,而且在处理航空公司和旅客之间的关系方面迈出了重大的变革步伐。美利坚航空公司负责常旅客项 25 years ago, American Airlines launched the first of its kind in the civil aviation industry, which is now the world’s largest frequent flyer. Since then, customer loyalty programs have thrived around the world. The launch of the AAdvantage frequent flyer program by American Airlines is not only able to attract and retain business, it also marks the birth of an earnings tool in the hands of the airline and a major change in the way it handles the relationship between airlines and travelers. American Airlines is responsible for frequent flyer items