论文部分内容阅读
通过对中国石化树脂销售现状的研究,分析影响其营销渠道的因素,并针对目前出现的渠道矛盾,运用关系营销的理念,提出解决建议。
Through the research on the current situation of Sinopec resin sales, the paper analyzes the factors that affect its marketing channels, and puts forward some solutions according to the existing channel conflicts and the concept of relationship marketing.