“绿色食品”,对于大多数消费者来说并不陌生,然而,自1990年被作为战略性项目开发以来,绿色食品却似乎虚度了九个春秋,迄今未能“绿”遍市场。 消费者的认可是产品投放市场取得成功的关键。中国社会调查所今年进行过一次有关绿色食品的调查。结果显示,76.6％的人听说过“绿色食品”,65.5％的人不知道“绿色食品”的内涵,78.3％的人表示从 “Green food” is not unfamiliar to most consumers. However, since it was developed as a strategic project in 1990, green food seems to have been spent for nine spring months and has so far failed to “green” the market. Consumer recognition is the key to successful product launch to the market. China Social Investigation Institute conducted a survey on green food this year. The results showed that 76.6% of people had heard of “green food”, 65.5% of people did not know the meaning of “green food”, and 78.3% said that