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世界杯是当今大众参与度极高的一场文化盛会,他不仅为我们带来了感官的刺激和精神的享受,也隐秘地蕴含着整个社会的时代经济文化印记。它是全球化进程下的产物,是后工业社会以消费、享乐、自由为主导理念的新自由主义话语意识形态下,依靠通讯和交通等科学技术的发展在全世界产生巨大影响力的体育盛会。
The World Cup is a cultural event with a very high degree of public participation today. He not only brought us sensory stimulation and spiritual enjoyment, but also implicitly imprinted the era’s economic and cultural imprint of the entire society. It is a product under the process of globalization and is a sports event that has great influence in the world through the development of science and technology such as communications and transportation under the neoliberal discourse ideology dominated by consumption, pleasure and freedom in the post-industrial society .