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目前国内视觉传达设计专业的教育伴随着中国教育事业的整体发展,已经逐渐建立起了较为完善的高等教育艺术设计人才培养体系,不少学校有自己的教学特色与优势。相对其它高校艺术类学生而言,应用技术型高校学生学习积极性及热情不及老牌高校,只有在明确人才培养定位的前提下,在教学过程中,将被动的学习接收方式向主动参与的学习创造方式转变,将单一的课堂教学向与社会实践相结合的教学方法转变,让学生把学习与现实生活联系起来,进一步培养学生的实践与创新能力,才能更有效的培养能为地区文化创意产业服务的应用型视觉传达设计人才。
At present, the education of visual communication design specialty in our country accompanies the overall development of education in China and has gradually established a relatively complete training system for art design talents in higher education. Many schools have their own teaching characteristics and advantages. Relative to other arts students in colleges and universities, applied technology college students less enthusiasm for learning enthusiasm and established colleges and universities, only in a clear positioning of personnel training under the premise of the teaching process, the passive learning to receive the initiative to participate in learning to create ways Change from a single classroom teaching to a combination of social practice and teaching methods, so that students learn to connect with the real life, to further develop students’ ability of practice and innovation in order to more effectively train for the local cultural and creative industries Applied visual communication design talent.