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第一次深度挖掘:原汁原味的内容2003年10月,《厦门晚报》将“市民热线”资源进行了第一次深度开发,创办了“我要说”栏目,将不能成为新闻线索、又有意思的市民来电挑选刊登,除周日外,每天以半个版3000多字的篇幅,报道市民在衣食住行中遇到的种种事情和感受。栏目推出后,受到读者喜爱,热线电话量爆增,4个专职热线员3台热线电话24小时工作,还时常占线。“我要说”栏目每天20条左右,每条两三百字,都是读者在生活中遭遇的事情和感受,且多为当天发生,很鲜活,具备了新闻的要素。但要做成新闻稿件,分量稍嫌不足,把它开发利用起来,放进“我要说”栏目,丰富了报道形式,加上这种新闻形式短小活泼,可读性强,深受市民喜欢。这个栏目的具体操作方法是:在形
The first depth of excavation: the original content October 2003, “Xiamen Evening News” will be “Citizen Hotline ” resources for the first time in-depth development, founded “I want to say ” section, will not be News clues, but also interesting citizens call selection published, except Sunday, every day with a half-length version of more than 3,000 characters, covering the people in the basic necessities of life and feelings encountered. After the introduction of the column, loved by readers, the number of hotline explosion, four hotliners three hotline 24 hours a day, but also often busy. “I want to say ” section 20 or so every day, every two hundred or three hundred words, are readers in life encountered things and feelings, and more for the day, very lively, with the elements of the news. However, if it is made into a press release, its weight is a bit inadequate, its development and utilization will be put into the “I want to say” column to enrich the report form, and this form of news is short and lively, readable and well received Citizens like. The specific method of operation of this section is: in shape