近年来,国内航空公司都在大力发展直销业务。通过发展直销,航空公司不仅能降低销售费用,也能减少航空公司对传统代理的依赖性,还可以为航空公司积累大量的客户数据,为精细化营销提供数据基础,增加旅客对航空公司的好感和忠诚度,以提升品牌竞争力。去年中央巡视组对南方航空开展巡视后,国资委对国内三大航提出 In recent years, domestic airlines are vigorously developing direct sales business. By developing direct sales, airlines not only reduce sales costs, but also reduce airlines ’dependence on traditional agents. They can also accumulate large amounts of customer data for airlines, provide data bases for fine-grained marketing and increase passengers’ appreciation of airlines And loyalty to enhance brand competitiveness. Last year the Central Inspection Group conducted a tour of China Southern Airlines, the SASAC made its proposal on the three major domestic airlines