专名泛用既是语言同义词,又是言语同义词的来源。本文着重研究专名泛用的同义手段及其认知构成模式,揭示它们蓄载的文化内涵以及文化背景对意义引申的作用。这对于转换传统语法学、词汇学、语义学、修辞学的研究角度会起到积极的借鉴作用。 The use of proper names is both a linguistic synonym and a source of speech synonyms. This article focuses on the synonymous means and their cognitive modes of generic names, revealing the cultural connotation of their storage and the effect of cultural background on the extension of meaning. This will play a positive reference for the transformation of traditional grammar, lexicology, semantics and rhetoric.