“谎言”广告,就是指宣传内容使受众引起误解或混淆的广告,一方面是指商家宣传的产品与售出的产品有严重质量或服务不符的;另一方面就是指使消费者产生错误判断进而进行购买消费的行为。这类广告的内容往往夸大不符合事实,意思模糊,令人误解。 “Lies ” Advertising refers to the advertisement that causes the audience to cause misunderstanding or confusion. On the one hand, the product advertised by the merchant has serious quality or service inconsistency with the sold product; on the other hand, the consumer is accused of making mistakes Judge and then proceed with the purchase of consumer behavior. The content of such advertisements is often exaggerated inconsistent with the facts, vague meaning, it is misleading.