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一、采用先进标准,以质量优良创名牌 产品质量优良,是创名牌的重要物质基础,而要提高产品质量,就必须积极采用先进标准。许多名牌厂家的产品,都采用了高于国际标准的内控标准,从而有效地促进了技术进步,提高了产品质量,使自己的产品在国内外市场上名声大振。可是,我们的不少企业产品标准却不高,有的十几年一贯制,陈旧过时,少数产品甚至无标生产。这样低质量的产品岂能创出名牌?事实表明,采用先进标准,提高产品质量,是创名牌的前提条件。有一次,一位外商到我国一家较大
First, the use of advanced standards, to create a good quality brand-name products of good quality, is a brand-name important material basis, and to improve product quality, we must actively adopt advanced standards. Many brand-name manufacturers’ products have adopted internal control standards that are higher than international standards, effectively promoting technological progress, improving product quality, and making their products famous in domestic and foreign markets. However, many of our company’s product standards are not high, and some are more than 10 years old, obsolete, a few products even without standard production. How can such low-quality products create brand names? The facts show that adopting advanced standards and improving product quality are prerequisites for creating brand names. Once, a foreigner went to a larger family in China