如今,“体验”二字深入“企心”。大到一套房子,小到一颗果糖,企业营销无不行“体验”之策,各行各业无不做自解的“体验”之事。国内企业体验营销中有一个现象:很多行“体验营销”之策的企业,对体验营销的实质意图理解甚浅,往往 Today, “experience ” into the word “caring ”. Large to a house, small to a fructose, corporate marketing all “experience ” policy, all walks of life are all self-solve “experience ” thing. There is a phenomenon in the domestic enterprise experience marketing: a lot of firms with “experience marketing” policies understand the actual intention of experiential marketing very often, often