一张合格的报纸,必须具有鲜明的特色,通过特色体现报纸的个性和内涵,展示自己的形象和魅力,以达到吸引读者、教育读者、鼓舞读者的目的。 山西妇女报创刊于1985年,迄今已有10多年的历史了。报纸由周刊发展到周二刊,发行量稳中有升,读者群由单一的农村妇女发展到社会各阶层女性,经济效益较好。总结办报经验,我们体会到,报社的发展取决于报纸的质量,而报纸的特色是质量的前提,研究读者,研究社会,不断培育和弘扬特色,是报纸永远充满生机与活力的渊源所在。 A qualified newspaper must have distinctive characteristics. It should show its own image and charm through reflecting the personality and connotation of newspapers in order to attract readers, educate readers and inspire readers. Shanxi Women’s Daily was first published in 1985 and has been more than 10 years old. The newspaper was developed from weekly magazine to the second issue. The circulation of the newspaper grew steadily, and the readership grew from a single rural woman to women of all social classes with good economic returns. To summarize the experience of running a newspaper, we realize that the development of a newspaper depends on the quality of the newspaper. The characteristics of the newspaper are the premise of quality. Studying the readers, studying the society, and constantly nurturing and promoting the characteristics make the newspaper a source of vitality and vitality forever.