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1前言随着移动互联网等信息技术的发展和智能终端的普及,移动用户对业务和服务的要求越来越高。运营商在为用户提供优质服务的同时,还要创造新的产品和商业模式以提升用户感知和用户黏度,大数据的发展为突破上述瓶颈提供了思路。大数据是信息技术领域下一个黄金增长点,运营商在大数据方面有着天然的优势。如何从海量通信数据中挖掘产品走势、市场变化等有价值的信息为公司乃至社会服务,是运营商在大数据时代亟待解决的课
1 Introduction With the development of information technologies such as the mobile Internet and the popularization of intelligent terminals, mobile users have higher and higher requirements on services and services. Operators in providing users with quality services, but also to create new products and business models to enhance user perception and user viscosity, the development of big data to break through the above bottleneck provides ideas. Big data is the next golden point of growth in information technology and operators have natural advantages in big data. How to mine valuable information such as product trends and market changes from mass communication data to serve the company and even the society is an urgent problem for operators in the big data era